Enabling Sales & Marketing through AI & Data
Discover how to use AI and data to bring your front-office teams together and build stronger customer relationships.
Date and time
Location
10 Madden Street
10 Madden Street Auckland, Auckland 1010 New ZealandAgenda
7:30 AM
Arrive and sign in
7:45 AM
Complimentary Breakfast
8:15 AM
Welcome to The Growth Formula
Annie Swann
8:20 AM
The Unified Customer Journey
Sabina Sobinina
8:50 AM
Engineering Sales Success: Data-Driven Approaches
Soazik Shearer
9:20 AM
Short Break
9:30 AM
Connecting the Dots: Data Integration for Enhanced Customer Experiences
Stephen Friend
10:00 AM
Connecting with Customers in the Crisis of Disconnection
Annie Swann
Soazik Shearer
Sabina Sobinina
Julie Sinclair
10:30 AM
Networking
About this event
- Event lasts 3 hours 30 minutes
- No venue parking
Who? Calling all Sales and Marketing Professionals
Where? The Annex, 10 Madden St, Wynyard Quarter, Auckland CBD, Auckland 1010, New Zealand
When? 27th November 2024. 7:30 am – 11 am (Complimentary breakfast starts at 7:45 am)
Sales, Marketing, and Service teams have struggled to connect the dots between the funnel, pipeline, and support for too long. Disconnection compromises your customer relationships and risks them moving on to the competition.
But there is a secret formula for strong customer relationships. Combining Sales and Marketing data into a single source of truth. This is the key to improving efficiency, boosting sales, and building a lifelong client relationship.
What will you learn?
This is a session run by sales and marketers for sales and marketers. You will learn how bringing your sales and marketing data together in one place and implementing quick wins with AI technology is your formula for future success:
- Sabina from HubSpot will show you how to design a seamless customer journey by integrating sales, marketing, and service.
- Soazik from RECIPE marketing will help you adopt data-driven sales methodologies and playbooks to collect the right data, accurately predict outcomes, and close more deals.
- Stephen from Kilimanjaro Consulting will demonstrate how integrated systems and AI technology create a holistic view of the customer and achieve operational excellence.
- A panel of forward-thinking market leaders will discuss how to overcome the crisis of disconnection by personalising the customer experience, using emerging AI technology, automating and uniting sales and marketing efforts, and effectively leveraging data.
Frequently asked questions
Breakfast will be available from 7:45 am. Please arrive at 7:30 so there is enough time to sign-in and grab breakfast before Annie (the host) kicks off proceedings at 8:15am. There will be a break half-way through the event. The formal presentations will finish by 10:30 am with networking to follow.
The Panel Discussion will conclude by 10:30 am, after that you are free to mingle with the presenters and other guests, ask any questions, and enjoy another coffee before the event concludes.
HubSpot is a Customer Relationship Management (CRM) tool used by businesses all over the world to manage their customer and prospect relationships. CRMs are a suite of functions designed to automate marketing activities, streamline the sales pipeline, and bridge the gap between marketing and sales.
HubSpot is a connected suite of modular Hubs with tools for personalising customer interactions, automating follow-ups, and providing insights through unified data.
HubSpot is designed for businesses of all sizes. It offers scalable solutions that can grow with your business, making it suitable for small, medium, and large organisations.
Yes, HubSpot offers a range of customisation options to meet the specific needs of different industries. This means you can align the platform with your specific business and industry goals.
While results can vary, many businesses start seeing improvements in customer engagement and lead conversion within a few months of effective implementation and use of HubSpot’s tools.
HubSpot provides extensive resources, including tutorials, community forums, and dedicated customer support to assist users in navigating the platform.
RECIPE Marketing is a modern marketing consultancy and coaching partner that helps businesses scale with the right mix of technology and strategy. They can support you to develop a customer-centric model based on a time-proven recipe for growth.
Kilimanjaro Consulting is the largest implementation partner of MYOB Acumatica across Australia and New Zealand. They are award-winning experts in improving business efficiency through the use of clever, creative, and innovative technology.